Story
Gioi Thieu
Nhu Le's story β from Vietnam's first female automotive TikTok creator to a professional content creator with her own production team.
Cuoi nam 2020, Nhu Le bat dau lam review xe o to tren TikTok. Tai thoi diem do, co gan nhu la nguoi phu nu dau tien tai Viet Nam lam noi dung review xe o to. Dieu nay thu hut nhieu y kien trai chieu β nhung chinh su khac biet do da giup co duoc moi nguoi ghi nho.
Truoc do, Nhu Le da xay dung duoc 2 kenh TikTok thanh cong: mot kenh dat 367.000 followers va kenh con lai khoang 132.000 followers. Tuy nhien, ca hai kenh deu bi mat. Day la giai doan kho khan nhat, nhung co da quyet dinh xay dung lai moi thu tu dau.
Nam 2023, Nhu Le bat dau lai tu dau voi kenh TikTok moi. Lan nay, moi thu thuan loi hon. Co kiem duoc nhieu tien hon, mua duoc xe o to cua rieng minh, va tu xay dung doi ngu san xuat noi dung chuyen nghiep gom 5 nguoi.
βTu lam moi thu β tu sang tao noi dung den quan ly kinh doanh.β
Story
Journey
The Beginning
In late 2020, Nhu Le began creating car review content on TikTok. She was virtually the first woman in Vietnam producing automotive review content. This attracted polarizing opinions β but that difference made her memorable and earned her a following.
Losing Everything
She built two successful TikTok channels: one reaching 367,000 followers and another approximately 132,000 followers. However, both channels were lost. This was the most difficult period of her career, but she decided to rebuild everything from scratch.
The Comeback
In 2023, Nhu Le started over from scratch with a new TikTok channel. This time, everything went more smoothly. She earned more money, purchased her own car, and built her own professional content production team. She handles everything herself β from content creation to business management.
βTu lam moi thu β tu sang tao noi dung den quan ly kinh doanh.β
Total Followers
Total Views
Brand Partners
Years Creating
Platforms
Social Media Channels
Team
Production Team
2
Videographer
Film video content
2
Editor
Post-production editing
1
Assistant
Manage bookings & communications
Partnerships
Brand Collaborations
Automotive
EV & Motorbike
Technology
Fashion & Beauty
Pharma
Other